Toyota is selling off our Kids_Future _Busstop ad campaign_London 2023-_002_XR Families _ XR Lambeth .jpg

Toyota: Stop fuelling the climate crisis!

Toyota: Stop fueling the climate crisis!

This short video was created to tie into a wider global campaign, aiming to create awareness within the public about Toyota and its deliberate decisions that will essentially make the company more money but affect us negatively. In short the things they don’t want consumers to know; its lawsuits, secret lobbying, its staling tactics, its greenwashing and the environmental and health related costs we have to carry because of these evading methods of behaviour.

Parents and kids have reclaimed advertising posters in London with drawings by kids calling out the world’s biggest carmaker, Toyota over its plan to keep expanding petrol/diesel cars sales and over its extensive anti-climate action lobbying.

Toyota emits more CO2 than oil giant BP ranked the 3rd worst company in the world - across all sectors - for its anti-climate lobbying in 2021, behind only Exxon and Chevron.

In the UK, air pollution is the largest environmental risk to public health. Children are more vulnerable to the effects of toxic air, leading to conditions including childhood asthma, childhood cancers and developmental problems. Toxic air pollution particles are even found in the lungs, livers and brains of unborn children. This has been linked to miscarriages, premature births, low birth weight and brain development. The most deprived communities experience the worst air quality, worsening health inequalities.

This is a social justice and child rights issue.

XR Families demand a greener, healthier future in which clean air, walking, cycling and public transport are prioritised and endless traffic jams are a thing of the past!

For more information about Toyota's emissions and lobbying, visit Pollutamotor

Video created by members of XR Families & XR Lambeth.

Production by Julie Hermann & Claudia Leisinger

Drawings by children

Graphics by William Naish

Filming by Claudia Leisinger

Editing and Animation by Harry Plowden